WIN YOUR BIKE - CAMPAIGN
Specifically targeted campaign for 3 sport level models that had significant overstock of both Liv & Giant brands. The incentives were that: (1) You could win back the value of the purchase of your bike, (2) Each bike sold would come with a free helmet and kickstand. The campaign existed of SEO and Google ads, social media (both trough Liv/Giant Canada as well as the whole dealer network) and in-store promotions. All artwork was made in both English and French versions, for each specific bike model (3 female Liv models, 3 male Giant models). This way dealers could specifically target to their needs and customers, as stock levels for each bike varied per store. This resulted in more than 150 different variations over the whole campaign. Although Liv and Giant have their own unique brand ID, the campaign needed to have a uniform feel over the whole line to simplify the message. This translated in a similar feel and layout, but with integration of each brands complimentary colours and fonts.
All advertising was made in both FR and EN, above is a Instagram carrousel to be used on Giant dealers personal accounts. (CAN)
Facebook & instagram story posts in a multitude of different versions (CAN)
Landing page web banners for Giant/Liv Canada and Giant franchise store websites (CAN)
The female brand Liv has their own colours and fonts, but I reused the layout to tie into the same campaign. (CAN)
Window posters/signage for local campaign awareness
Countertop/bikestand displays for in-store reminders (CAN)